Samsung launches AIGC platform

Two Korean tech giants, Samsung Electronics and Naver, have entered into a partnership agreement to develop a generative AI platform for enterprise applications to compete with ChatGPT, according to the Korea Economic News.

Naver, South Korea's largest online and search engine operator, will reportedly receive data related to semiconductors from Samsung to create a generative AI that will then be further refined by Samsung. The AI tool will support the Korean language and will first be used by Samsung's Device Solutions (DS) division, which includes its semiconductor business. The two companies plan to launch the AI tool as early as October and expand its application to other Samsung businesses, including the Device Experience (DX) division, which is responsible for the smartphone and home appliance businesses, after testing, the sources said.

With this partnership, Samsung will have an in-house AI tool that can improve the company's productivity while preventing the leakage of sensitive trade secrets caused by using platforms developed by other companies, and Naver will improve its chances of penetrating the global enterprise AI market.